ARTD6114: Professional and Academic Skills 2
Summative Assessment Brief: Research Proposal (100%)
Module Code ARTD 6114 Assessment Type Research Proposal
Module Title Professional and
Academic Skills 2 (aka
Module Leader Dr Estrella Sendra
Launch Date 28.01.2020 Word Count 3,000
Submission Date by
18.05.2020 Feedback to
Method of Submission Word Document or
PDF file and uploaded
to TurnItIn on
Monday 18thMay 2020 by 23.59 pm.
This was 11
th May and will now be 18
Please ensure that your work is uploaded at any time on the 18
th May before 23:59PM GMT.
We would advise you to upload early to avoid any possible system issues.
For this assessment you will develop the work you did for your individual digital visual
presentation (formative assignment), reflecting on the feedback received and progressing your
research question, case study/example and methodology.
You will produce a research proposal in order to get yourself research-ready—think of this as
the necessary steps you need to undertake before you conduct your final research project.
The Research Proposal counts for 100% of the total mark for this module. The upper word limit
is 3,000 words (this does not include your list of references at the end).
This module is weighted at 20 credit points of your MA.
Content and Format
We will spend a number of weeks exploring qualitative research design and the methods that
you will be able to employ for your Final Project. Your Research Proposal should follow the
format below (the word counts are an indication only):
Part One: Introduction (100 words)
Briefly introduce your research topic and specify what your research question is. You can
only select one research question.
The choice of research question and the way of wording it can be challenging, so this in
an opportunity to you to gain feedback for your final project.
You will also need to state what the example you will be looking at in your critical
response to the research question.
Part Two: Context (400 words)
Use at least four contextual materials (e.g. ‘about us’ section on websites; news media;
industry, policy and government reports) to provide background on the topic and
example that you wish to investigate.
Provide an overview of the (online and offline) media coverage of your example.
Justify the relevance of your selected example in light of your research question.
Think about what your reader absolutely needs to know about this example in order to
understand your argument. You should phrase this section as though you are writing to
someone who has no prior knowledge of your field.
Part Three: Literature Review (1,500 words)
This should be a concise, critical and carefully targeted review of the relevant literature.
You should evaluate whether existing literature has addressed a question similar to
yours, and position your own research in relation to this literature.
A vital part of GMM is being able to engage with relevant materials. Your main points of
reference should be:
● The readings we have discussed together in lectures, seminars and workshops
(these are on Blackboard) and the further readings via the link on Blackboard.
● Readings that you identify yourself using the GMM LibGuide to help structure your
search (the search engines for specific journals and databases relevant to GMM):
● In relation to research methods, you should use “media communications” methods
textbooks as suggested in the further readings list.
Part Four: Method, Ethics and Sample (1,000 words)
In this section you should:
a) State your research method (taken from the list of qualitative methods
studied in PAS2 – No quantitative methods are permitted).
b) Explain the rationale of how using this method (as opposed to another
method) will help you answer your research question.
c) Reflect on how other academics exploring similar questions to yours have
developed their research design.
d) Outline how you will conduct your research in light of this method. Detail the
sample you are selecting to look at your example; and the way in which you
will use your method to analyse your sample.
e) Reflect specifically on the ethical implications for your research and indicate
whether ethical approval will be required. (Please refer to the lecture on
“ethical approval”. There will be whole module approval for projects
following a set research design. Other projects will require an individual
application to ERGO2).
a set of parameters outlined in this lecture will not need individual approval, as
they will be collectively approved for all the GMM projects).
Your Research Proposal must be saved as a Word Document or PDF file and uploaded to
TurnItIn on Blackboard.
Key Dates and Important Information
Guidance and Feedback
The assessment brief will be introduced in Week 1 (on Tuesday 28th
January 2020), and
discussed again in Weeks 10-11.
A checklist has been produced to help you completing this assessment.
The individual digital visual presentations (formative assessment) on Tuesday 10thMarch will
help you think about your Research Proposal.
The assessment workshops will be in week ten and eleven.
You will receive written feedback and a mark by Tuesday 9th
There will be the opportunity for feedback as part of your first Final Project supervision
Academic Integrity Policy: Please note that you can access Academic Integrity Guidance for
Students via the Quality Handbook:
http://www.southampton.ac.uk/quality/assessment/academic_integrity.page. Please note any
suspected cases of Academic Integrity will be notified to the Academic Integrity Officer for
References:You should use the Harvard style to reference your assignment. The library provide
guidance on how to reference in the Harvard style and this is available from:
Special Considerations: If you believe that illness or other circumstances have adversely
affected your academic performance, information regarding the regulations governing Special
Considerations can be accessed via the Calendar: http://go.soton.ac.uk/9xo.
Extension Requests: Extension requests along with supporting evidence should be submitted to
the Student Office as soon as possible before the submission date. Information regarding the
regulations governing extension requests can be accessed via the Calendar:
Late Penalties: Any submitted after the deadline will be subject to the standard University late
penalties (see below), unless an extension has been granted, in writing in advance of the
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