这是一篇关于企业与创新讲座1：研究企业的作业代写

Learning Outcomes

To identify and learn the following areas:

• Why studying entrepreneurship
• What is enterprise
• Studying enterprise in six dimensions
• Context of enterprise – the business model
• Difference between business model vs strategy
• Different perspectives on enterprise

Why studying

entrepreneurship

¢ As the number of new ventures, products, technologies, and patents literally explodes worldwide, established companies are faced with a fundamental choice:

• either become victims of this revolution as aggressive, upstart firms move quickly in undermining their positions in existing markets and in creating whole new markets, or

• they can join the revolution.

What is Enterprise?

• an organization created for business ventures

• a company, business, organization, or other purposeful endeavor

• a willingness to undertake new or risky projects (initiative)

The Basic Framework

Part 1:

• Introduction
• intellectual overview of the major themes and topics
• provides a map to study and explains the sort of tools – theories, methods, concepts

Part 2:

• Looks “inside” the enterprise
• both at the level of the organisation, the level of the individual and the processes of “entrepreneuring”

Part 3:

• Focuses more on the “outside”
• the broader social, economic and organisational contexts outside the enterprise.

Studying Enterprise

• Six dimensions:
• 1. Purpose – explain and facilitate the role of new enterprise in furthering economic progress

• 2. Theoretical perspective – more than “narrow focus on financial and economic measures of performance”

• 3. Focus – the relationships between culture, ideology (about markets, value, equality, property, morality etc.) and entrepreneurial processes

• 4. Levels of analysis – individual, group, organization, industry, and societal levels

• 5. Time frame – focused on business start-up stage & a broader process of historical change in industries and economies

• 6. Methodology – evidence-based approach

• Entrepreneurship has become a sub-discipline of business studies Context of Enterprise – The Business Model

• For some start-ups, familiar business models cannot be applied, so a new model must be devised.

• Not only is the business model important, in some cases the innovation rests not in the product or service but in the business model itself.

• A business model draws on a multitude of business subjects, including economics, entrepreneurship, finance,marketing, operations, and strategy.

• An innovation with a great business model may be more profitable than a great innovation with a mediocre business model.