这个作业是完成一份IT相关的业务报告

BIZM701 Business essentials for IT professionals 2001

Assessment 1 – report

Preparation

You are expected to keep a reflective journal recording what you have learned (and the implications of what you have learned) in your classes, in your study groups and, most importantly, as part of your self-directed study (your own research). You will also be expected to participate in online forums each week in order to enhance your learning.

Scenario

As discussed during classes, you are keen to start a new business (or address an alternative scenario).

You are expected to define your business to be used in this (as well as others) assessment. The scenario should relate to an IT-related business for which you are the founder and CEO. Do not forget to clearly describe your scenario in the report.

I strongly recommend you to use one of my 50 business ideas, as your scenario. Alternatively, you can set your scenario as the one described below:

You are a consultant of an IT Management consultancy company. All the consulting services are provided online. There is a web portal where

customers can contract (and pay online) the services they want. Some services can also be outsourced for the partners (freelancers). New services are being introduced periodically as well as improvements are made for the current ones. You are expected to define and deliver your services (and products) there.

Question

Using your reflective journal, peer reviewed literature and other sources, write an article-like report addressing the following “user stories”:

  • As the founder/CEO, I will design my business using a business model canvas (or similar*) in a way that I can clearly overcome the common reasons of startup failures.

Examples: https://www.foundersroad.com/ or https://cnvs.online/

Learning Outcome(s)

Learning outcome 1.

Length

No less than 1,150 and no more than 1,200 words, excluding references and diagrams. More than 1,200 words will not be marked.

Late submission

Late submission will not be accepted.

Marking Schedule

Assessment Criteria

Weight

Exemplar (5)

Excellent (4)

Good (3)

Needs Improvement (2)

Poor (1)

Non-existent (0)

Design of business (format and content)

45%

Business exemplarily defined

Business fully defined

Business defined

Business partially defined

Business poorly defined

Business not defined

Discussion of how you will overcome the common reasons of startup failures

25%

How to overcome the common reasons of startups failures exemplarily discussed

How to overcome the common reasons of startups failures fully justified

How to overcome the common reasons of startups failures justified

How to overcome the common reasons of startups failures partially justified

How to overcome the common reasons of startups failures poorly justified

How to overcome the common reasons of startups failures not justified

Synthesis of information sources and quality of sources cited

10%

Exemplar quantity/quality of reputable sources

Excellent quality/quantity of reputable references used

Good quality/quantity of reputable references used

Poor quality/quantity of reputable references used

Poor quality/quantity of references used

No (reputable) references used

Grammar, spelling and punctuation

5%

Exemplar use of grammar, spelling and punctuation

Excellent use of grammar, spelling and punctuation

Good use of grammar, spelling and punctuation

Regular use of grammar, spelling and punctuation

Poor use of grammar, spelling and punctuation

Extremely poor use of grammar, spelling and punctuation

Correct use of APA referencing

5%

Exemplar use of APA referencing

Excellent use of APA referencing

Good use of APA referencing

Regular use of APA referencing

Poor use of APA referencing

No use of APA referencing

Structure, length and professional presentation of the report

10%

Exemplar structure/ length/presenta tion

Excellent structure/ length/presenta tion

Good structure/ length/presenta tion

Regular structure/ length/presenta tion

Poor structure/ length/presenta tion

Extremely poor structure/ length/presenta tion

TOTAL MARK

This assessment is worth 20% of your final grade.

The following (already contextualised) template is strongly recommended:

<insert your own title here>

<type your full name here> Wintec – Waikato Institute of Technology

<type your Wintec student email here>

ABSTRACT

<insert your abstract here. The abstract is a brief comprehensive summary of the contents of the article. The abstract should be a single paragraph and should not contain any references. A suggestion is to write the abstract only after completing the whole article>

Keywords: <insert your own keywords here, separated by commas. Typically, from 2 to 4>

  1. Introduction

    <The first section should be named Introduction. Naming of the remaining sections is at your discretion. The last section of the article should be a reference list. The purpose of introduction is to introduce the topic to the reader as well as to present the remaining sections of the article>. <As an example, for this assignment, you can start introducing/presenting the company of your scenario (although you may want to use a new section for this). After, say the purpose of your article. Finalize this section by presenting which sections are still to come and briefing the content in each one>

  2. <Name your own section(s) and subsections>

    <Always include text between a section in its subsections>. <As an example, for this assignment, you can create a section to design your business. For covering the discussion on how to overcome the common reasons of startups failures, you can use subsection(s) or to do that as separated section(s). It is up to you: it is your article, remember?>

    1. <Subsection name>

      <this is an example of a subsection. It is optional to use subsections(s). Always include text between a subsection in its sub- subsections. It makes no sense to have only one subsection of a section>

      1. <Sub-Subsection name>

<this is an example of a sub-subsection. It is optional to use sub-subsections. It makes no sense to have just one sub-subsection of a subsection>

X. Conclusion

<This section links back to the main findings-discussion section. You may use your findings-discussions to form a new understanding.>

REFERENCES

<Include a reference list in this section. Refer all entries cited along the text, alphabetically ordered here. Use the “APA Reference format” for reference. References should be published (and reputable) materials accessible to the public. In the text, try to get a balanced use of references in the beginning and at the end of phrases. Make sure that the reader can easily recognize what is coming from you and what is coming from somebody else>.

The following template is strongly recommended:

<insert your own title here>

<type your full name here> Wintec – Waikato Institute of Technology

<type your Wintec student email here>

ABSTRACT

<insert your abstract here. The abstract is a brief comprehensive summary of the contents of the article. The abstract should be a single paragraph and should not contain any references. A suggestion is to write the abstract only after completing the whole article>

Keywords: <insert your own keywords here, separated by commas. Typically, from 2 to 4>

  1. Introduction

    <The first section should be named Introduction. Naming of the remaining sections is at your discretion. The last section of the article should be a reference list. The purpose of introduction is to introduce the topic to the reader as well as to present the remaining sections of the article>

  2. <Name your own section(s) and subsections>

<Always include text between a section in its subsections>

2.1 <Subsection name>

<this is an example of a subsection. It is optional to use subsections(s). Always include text between a subsection in its sub- subsections. It makes no sense to have only one subsection of a section>

2.2. <Sub-Subsection name>

<this is an example of a sub-subsection. It is optional to use sub-subsections. It makes no sense to have just one sub- subsection of a subsection>

X. Conclusion

<This section links back to the main findings-discussion section. You may use your findings-discussions to form a new understanding.>

REFERENCES

<Include a reference list in this section. Refer all entries cited along the text, alphabetically ordered here. Use the “APA Reference format” for reference. References should be published (and reputable) materials accessible to the public. In the text, try to get a balanced use of references in the beginning and at the end of phrases. Make sure that the reader can easily recognize what is coming from you and what is coming from somebody else>.


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