这是一个有关顾客行为的商科代写相关案例
| ASSIGNMENT BRIEF | |
| CASE/ SCENARIO | |
| Since the beginning of the COVID-19 pandemic, it has been clear that it would change consumer behavior once and for all. The pandemic has also shown us how little we know about responsible consumption. The changes to consumer behavior that it has already brought are mostly positive and will hopefully remain that way in the foreseeable future. After the initial stage of panic-buying came the lockdown. Many consumers, mostly out of fear of getting the disease, were forced to restock their household essentials by shopping online. The global pandemic has changed the way we approach shopping and choose products. While the world had to go through trial and error with panic-buying, it made us more conscious of the value of products and helped us differentiate our wants from our needs. | |
| Assignment Instruction
You are a top sales manager with a leading car dealership in Singapore.
The company has been running a successful car business and now intend to set up another branch. You are required to prepare a feasibility study on the consumer behavior in Singapore and submit it to the general manager.
For this purpose, you have to collect, analyze and compile the relevant information and produce a study (about 2,500 words) to advise your general manager.
Your report must contain the answers for the following tasks.
TASKS |
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| 1. | Explain the impact of online shopping website towards the development of consumer buying behavior.
(Learning Outcome covered – 1; Assessment Criteria – 1, 2, 3 and 4) |
| 2. | Conduct a study on how psychological and economics factors influence the consumer behavior in Singapore.
(Learning Outcome covered – 2; Assessment Criteria – 1,2, 3 and 4) |
| 3. | Compare the differences between the Traditional Consumer Behavior Models (such as Learning Model, Psychoanalytical Model, Sociological Model, Economic Model) with The Contemporary Consumer Behavior Models (such as Engel-Kollat-Blackwell (EKB) Model; Black Box Model; Hawkins Stern model; Howard Sheth Model; Nicosia Model; and Webster & Wind Model).
(Learning Outcome covered – 3; Assessment Criteria – 1, 2, 3 and 4) |
| 4. | Evaluate the current global consumer behavior trends by identifying the positive and negative trends.
(Learning Outcome covered – 4; Assessment Criteria – 1, 2, 3, and 4) |