本次代写主要为市场学相关的essay
MKTG7501 Assessment 3 Guidelines – Critical essay
本学期讨论的场景是您刚刚找到了一份新的市场营销工作
并告诉你的朋友。一位朋友（无论如何你都不喜欢）回应
营销是邪恶的，并且正在毁灭世界。您的工作是解释营销的作用，
认识到营销的重要性，以及关于营销的当代问题
社会。对于此评估，您将研究并撰写有关以下主题的重要文章：
探索和评估当代营销对社会和社会的批评
营销对社会的贡献。解释道德营销实践如何成为可能
受雇以及企业激励以负责任的方式进行的经济激励。
所有讨论都将根据市场营销理论得出的证据进行。这应该是从
高质量的学术资源，如我们的课程库指南中所述。没有设定的数量
需要参考，我们将寻求专家和高度准确的讨论
理论和对各种质量来源的考虑，以及令人信服的
有说服力的话题交流。
为了向学习者提供针对此任务的结构化方法，提供了一个模板。你不
需要添加封面。可以添加其他子标题。所有学生都应咨询
标记标准，以了解如何对其进行评估。论文应遵循模板
提供的信息，最多1500个字，不包括参考列表（所有其他内容包括
表格，图形，标题，标题等都包含在字数中）。没有
该任务的附录，因此所有内容必须符合1,500个限制。
需要APA第6或第7个参考（使用库样式指南）。
所有讨论均应以市场营销理论为基础，而非个人观点或
观察。
任务的性质是知情的，正式的商业写作，因此不会涉及使用
人称代词。字数限制不包括参考列表（所有其他内容包括
表格，图形，标题，标题等都包含在字数中）。将没有
附录。作为书面交流，应简要介绍和结论。
被包括在内。
我应该从哪里开始？
本文需要对该主题进行深入的分析和评估，这需要时间。请
尽早开始，这样您就有时间彻底遍及各个领域。有很多地方
开始，但为您提供的一些想法包括…
确保您已观看“评估”文件夹中的评估视频的方法
观看A3概述视频–在A3文件夹中
观看图书馆视频，了解如何进行研究并开始研究既定主题
–通过图书馆指南访问
The scenario for discussion this semester is that you have just landed a new job as a marketer
and tell your friends about it. One friend (one you don’t like much anyways) responds that
marketing is evil and is ruining the world. Your job is to explain the role of marketing,
acknowledging the importance of marketing, as well as contemporary issues in marketing on
society. For this assessment, you will research and write a critical essay on the following topic:
Explore and evaluate the criticisms of contemporary marketing on society and the
contributions of marketing to society. Explain how ethical marketing practices can be
employed and the economic incentive for firms to behave responsibly.
All discussions will be informed by evidence drawn from marketing theory. This should be from
quality scholarly sources, as discussed in our course library guide. There is no set number of
references required, rather we will be looking for expert and highly accurate discussion of the
theory and consideration of a wide range of quality sources, as well as convincing and
persuasive communication of the topic.
To provide learners with a structured approach to this task, a template is provided. You do not
need to add a cover sheet. Additional subheadings may be added. All students should consult
the marking criteria to see how this will be assessed. The essay should follow the template
provided and be a maximum of 1,500 words, excluding reference list (everything else including
tables, figures, heading, captions, etc are included in the word count). There are no
appendices for this task, so all content must fit into the 1,500 limit.
APA 6th or 7th Referencing is required (use the Library style guide).
All discussions should be informed by marketing theory, not personal opinion or
observation.
The nature of the task is informed, formal business writing, and as such will not involve use of
personal pronouns. The word limit is excluding a reference list (everything else including
tables, figures, heading, captions, etc are included in the word count). There will be no
appendices. As a piece of written communication, a brief introduction and conclusion should
be included.
Where should I start?
This essay requires in-depth analysis and evaluation of the topic which takes time. Please
start this early so you have time to thoroughly work through all areas. There are many places
to start but some ideas for you include…
Ensure you’ve watched the approach to assessment video in the Assessment folder
Watch the A3 overview video – in A3 folder
Watch the library video on how to conduct research and begin researching the set topic
– accessed via Library Guide
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