本次澳洲代写主要为市场营销相关的assignment essay
此评估任务的目的是培养您的批判性思维技能，并将其用于
扩展您对当代营销中一个重要主题的学习。你需要
就所提供的设定主题写一篇批判性文章，展示有见地的观点和有说服力的
营销理论的讨论。
本学期讨论的场景是你刚刚找到一份营销人员的新工作
并告诉你的朋友。一位朋友（无论如何你都不喜欢）回应说
营销是邪恶的，正在毁灭世界。你的工作是解释营销的作用，
承认营销的重要性，以及营销中的当代问题
社会。对于此评估，您将研究并撰写关于以下主题的评论文章：
探索和评价当代营销对社会和社会的批评
营销对社会的贡献。解释道德营销实践如何
雇佣和企业负责任地行事的经济激励。
所有讨论都将参考从营销理论中得出的证据。这应该来自
高质量的学术资源，如我们的课程图书馆指南中所述。没有固定数量
需要参考，而我们将寻找专家和高度准确的讨论
广泛的质量来源的理论和考虑，以及令人信服和
有说服力的话题交流。
为了向学习者提供完成此任务的结构化方法，提供了一个模板。你不
需要添加封面。可以添加额外的副标题。所有学生都应该咨询
评分标准，看看这将如何评估。论文应遵循模板
提供并且最多 1,500 字，不包括参考列表（其他所有内容，包括
表格、图形、标题、标题等都包含在字数中）。没有
此任务的附录，因此所有内容必须符合 1,500 的限制。
需要 APA 第 6 次或第 7 次参考（使用图书馆风格指南）。
所有讨论都应以营销理论为依据，而不是个人意见或
观察。
任务的性质是通知，正式的商业写作，因此不会涉及使用
人称代词。字数限制不包括参考列表（其他所有内容包括
表格、图形、标题、标题等都包含在字数中）。将没有
附录。作为书面交流，简要介绍和结论应
被包括在内。
我应该从哪里开始？
本文需要对该主题进行深入的分析和评估，这需要时间。请
尽早开始，以便您有时间彻底完成所有领域。有很多地方
开始，但你的一些想法包括……
确保您已观看评估文件夹中的评估方法视频
观看 A3 概览视频 – 在 A3 文件夹中
观看图书馆视频，了解如何进行研究并开始研究设定的主题
– 通过图书馆指南访问
o 查找有关这些主题的学术文章。你可以从你的教科书开始
学习资源中提供的附加阅读材料。
The aim of this assessment task is to develop your critical thinking skills and to use these to
expand your learning of an important topic in contemporary marketing. You are required to
write a critical essay on a set topic provided, demonstrating an informed view and persuasive
discussion of marketing theory.
The scenario for discussion this semester is that you have just landed a new job as a marketer
and tell your friends about it. One friend (one you don’t like much anyways) responds that
marketing is evil and is ruining the world. Your job is to explain the role of marketing,
acknowledging the importance of marketing, as well as contemporary issues in marketing on
society. For this assessment, you will research and write a critical essay on the following topic:
Explore and evaluate the criticisms of contemporary marketing on society and the
contributions of marketing to society. Explain how ethical marketing practices can be
employed and the economic incentive for firms to behave responsibly.
All discussions will be informed by evidence drawn from marketing theory. This should be from
quality scholarly sources, as discussed in our course library guide. There is no set number of
references required, rather we will be looking for expert and highly accurate discussion of the
theory and consideration of a wide range of quality sources, as well as convincing and
persuasive communication of the topic.
To provide learners with a structured approach to this task, a template is provided. You do not
need to add a cover sheet. Additional subheadings may be added. All students should consult
the marking criteria to see how this will be assessed. The essay should follow the template
provided and be a maximum of 1,500 words, excluding reference list (everything else including
tables, figures, heading, captions, etc are included in the word count). There are no
appendices for this task, so all content must fit into the 1,500 limit.
APA 6th or 7th Referencing is required (use the Library style guide).
All discussions should be informed by marketing theory, not personal opinion or
observation.
The nature of the task is informed, formal business writing, and as such will not involve use of
personal pronouns. The word limit is excluding a reference list (everything else including
tables, figures, heading, captions, etc are included in the word count). There will be no
appendices. As a piece of written communication, a brief introduction and conclusion should
be included.
Where should I start?
This essay requires in-depth analysis and evaluation of the topic which takes time. Please
start this early so you have time to thoroughly work through all areas. There are many places
to start but some ideas for you include…
Ensure you’ve watched the approach to assessment video in the Assessment folder
Watch the A3 overview video – in A3 folder
Watch the library video on how to conduct research and begin researching the set topic
– accessed via Library Guide
o Look up scholarly articles about the topics. You can start in your textbook and
the additional readings provided in the Learning Resources.