本次澳洲代写主要为社会营销相关的report
管理社会营销报告
评估是精心策划的社会营销计划不可或缺的一部分，因为它创造了
问责制。一个好的评估应该侧重于提供有用的信息，而不仅仅是
有趣的统计数据。在设计评估时包含问题 (1) 评估
程序按计划执行，以及您需要回答的 (2) 个问题以提高您的
程序。对社会营销同样重要的是对计划的道德评估。每当我们
努力改变人们的行为，我们必须负责任地这样做并对目标负责
市场成员。虽然项目的最终结果是衡量成功的最终标准，但
为此目的的手段同样重要。伦理问题应在每个阶段考虑
程序开发，以确保目标市场研究的完整性，并确保程序
本身并不鼓励以不道德的方式改变行为。
您的报告中应包含以下信息：
1. 社会营销背景：这个简短的部分概述了问题，因为它被定义为
团队，以及为什么社交营销方法将有效实现既定目标
和目标。在本节中引用问题统计时，应该清楚地引用它们
和电流。您不需要在本节中定义社交营销，而是写一个简短的
关于社会营销技术如何实现行为改变的有说服力的状态
并提供社会福利。
• 报告的这一部分 ~ 150 字
2. 目标市场方法：本节有两个目的。首先，它为客户提供
关于所选目标市场的清晰信息以及为什么这部分人群
优先实现行为改变的结果。纳入本次讨论的是
有关所需行为的信息（即核心产品和实际产品级别），以及
社会营销方法为这个市场创造机会和支持
所需的行为。其次，该部分应包括定位中的道德问题；这可以
包括对可能被排除在活动之外的部分的评估和反思，问题
关注针对易于接触的消费者与最需要的消费者群体，和/或
可能的跨文化问题。
• 报告的这一部分 ~ 350 字
MANAGERIAL SOCIAL MARKETING REPORT
Evaluation is an indispensable part of a well-planned social marketing program, because it creates
accountability. A good evaluation should focus on providing useful information, not just
interesting statistics. When designing an evaluation incorporate questions (1) assess whether the
program is executed as planned, as well as (2) questions you need answered to improve your
program. Also important to social marketing is an ethical evaluation of the program. Whenever we
strive to change people’s behaviour, we must do so responsibly and be accountable to the target
market members. While the end the results of the program are the final measure of success, the
means to that end are just as important. Ethical issues should be considered at each stage of
program development to ensure the integrity of target market research and that the program
itself does not encourage behaviour change in an unethical way.
The following information should be included in your report:
1. Social marketing background: This brief section overviews the problem as it was defined by
the team, and why a social marketing approach will be effective in achieving the stated goals
and objectives. When citing problem statistics in this section they should be clearly referenced
and current. You do not need to define social marketing in this section, rather write a short
persuasive state about how the techniques of social marketing can achieve behaviour change
and offer societal benefits.
• This section of the report ~ 150 words
2. Target Market Approach: This section has a two-fold purpose. First, it provides the client with
clear information on the target market selected and why this segment of the population was
prioritised to achieve behaviour change outcomes. Incorporated in this discussion is
information about the desired behaviour (i.e., core product and actual product levels), and
that the social marketing approach creates opportunities and support for this market to adopt
the desired behaviour. Second, the section should include ethical issues in targeting; this could
include evaluation and reflection on segments that may be excluded from the campaign, issues
concern targeting easy to reach consumers versus most needy consumer groups, and/or
possible cross-cultural issues.
• This section of the report ~ 350 words