这是一篇来自美国的关于设计管理作业代写的案例
具体作业要求是需要进一步提高您对设计管理理论和实践的批判性环境的认识，进一步提高你在关键环境中定位和辩论你的想法和工作的能力，进一步发展你对研究的批判性思考，并批判性地思考你的想法和适合于实现日益雄心勃勃工作的工作方法，以下是作业内容：
Module Aims
- Further advance your awareness of a critical context of theory and practice of Design Management and related topics
- Further your ability to position and debate your ideas and work within a critical context and to challenge accepted conventions and arguments by academics, authors and professionals as appropriate to your research
- Further develop your critical thinking about your research, and critically reflect on your ideas and working methods appropriate to the realisation of increasingly ambitious work
Module Learning Outcomes
A. Knowledge and understanding
Having successfully completed the module, you will be able to demonstrate knowledge and understanding of:
- A1. How and where to situate your ideas and work in a professional context and explain its relevance and importance in relation to current research, debates, theories and practices of Design Management
- A2. The contextual discourse of Design Management and emerging thinking in the broader Design field
B. Subject Specific Intellectual and Research Skills
Having successfully completed the module, you will be able to:
- B1. Question, evaluate and discuss concepts of contemporary theory and working methods in design management and utilise this information to critically advance your own work
- B2. Analyse, synthesise and reflect on core Design Management issues as relevant to your own research
C. Transferable and Generic Skills
Having successfully completed the module, you will be able to:
- C1. Articulate your ideas and research methods in visual, written and verbal forms in readiness for the final project
- C2. Demonstrate ability to work effectively individually and in a team role, solving problems in innovative and creative ways
- C3. Demonstrate an in depth understanding of appropriate research methods, resources and referencing techniques to manage an independent project
E. Disciplinary Specific Learning Outcomes
Having successfully completed the module, you will be able to:
- E1. Constructively and critically analyse the implementation Design Management strategies and how these apply to various organisations
Summary of syllabus content
This module concentrates on deepening your understanding of your work and how to ambitiously advance your ideas in preparation for the Final Project. You will be encouraged to challenge accepted positions regarding your own work and that of others, and to adopt a speculative, highly experimental approach to the testing of your ideas. You will have the opportunity to explore the demands of thinking through an interdisciplinary approach.
Development towards the Final Project is demonstrated by your establishment of working methods appropriate to the realisation of increasingly focused and well-informed ideas.
Assignment Brief
Until 20 years ago, South Korea’s Samsung Electronics manufactured inexpensive, imitative electronics for other companies. Its leaders valued speed, scale, and reliability above all. Its marketers set prices and introduced features according to what original-equipment manufacturers wanted. Its engineers-built products to meet prescribed price and performance requirements. At the end of the process designers would “skin” the product—make it look nice. The few designers working for the company were dispersed in engineering and new-product units, more and individual designers followed the methods they preferred. In a company that emphasized efficiency and engineering rigor, the designers had little status or influence.
- Based on this case study, analyse and discuss
- how Samsung in-house design competency,
- empathizing with the whole organizational context and the corporate history of experimentation within the marketplace,
- has performed for creating a sustainable-Flexible design organization.
This case study offers you the opportunity to assume and discuss the decision-making position of an executive of this multinational conglomerate; gain exposure, at a basic level, to the diverse array of empirical observations of the design-based challenges and opportunities. Any current or past Industry report, government/semi government or trade publications, corporate annual reports of Samsung Electronics or competitors, operating and financial review [OFR], or any other official report/publication, data, can be used in your discussion and explanation, in accordance with Harvard Referencing.
You are required to use Design Management related theories/Models/Frameworks to support your analysis and discussion.
Your analysis and discussion can include but not limited to the following perspectives:
- What are Samsung’s key strengths and critical success factors? Which of Samsung’s organisational practices contributed to the Samsung Corporation in becoming a design powerhouse?
- Analyze the theory and empirical observation based on the Samsung about line-up-Design, Architecture Design, Next Generation Design and Future design.
- What are the pros and cons of an in-house design competency in comparison to outsourced design and development?
- Identify Samsung’s stakeholders and discuss the organisational abilities and issues pertaining to the stakeholder’s management?
- What values did Samsung exhibit in their Design process, Product design [ Aesthetics and Functionality] and testing, and how did these values affect Samsung’s actions?
- What should Samsung do now and in the future to sustain their competitive advantage and plan to manage design failures?
- What are the characteristics of the smartphone industry and what is the competitive position of the Samsung corporate brand?