The business news articles selected do not have to be related to each other, and therefore, should be analysed as individual (i.e. independent) issues. The news articles are part of your reference list for this assignment, along with any additional resources you cite in your analysis.
The articles sources for analysis must have originally been published in English.
Your report is an analysis of the macro business environment issues you have identified and how these issues, are changing the business (or industry) environment Therefore, you are analyzing the impact of the issue on the specific industry, not the company or institution affected by the issue.
Your analysis must demonstrate your understanding of why it is essential for business to monitor and adapt to the business (macro) environment(s) they operate in. Your report will compliment your conceptual understanding with an in-depth analysis of the implications your Portfolio of PEST issues may have in terms of future strategy development and/or the operational and investment decisions that business will make into the future – both the short-term and the long-term. Therefore, the focus of this assessment, is a demonstration that you have understood how to apply the P.E.S.T. framework to an issue impacting the broader business environment, rather than your opinion on the issue being analysed.
Your Portfolio of P.E.S.T. Issues report must include your own meaningful insights that are based on your own synthesis of the important macro/industry level issues, and your own analysis not purely descriptions. Simply agreeing with an author’s opinion on the issue is not original thought, nor is it your own original analysis. In simple terms, your report must address a ‘so-what’ question to what you have identified and analysed is happening in the wider business environment. In other words – the report is designed to Industry (macro) Level Organisation/Company (micro) Level The impact of your PEST analysis takes place at this level.
Takes place it this levelhelp you to understand the impact of the issue on the broader (macro) business environment. Accordingly, not all P.E.S.T. factors are necessarily relevant for every one of the three issues identified for analysis in this report. For example, if there is no political impact related to the business issue you have identified, do not analyze the political impact. As importantly, the PEST framework is not a predictive tool. Do not apply the PEST framework to analyse how the focal news issue will affect the future of the business environment.
Submission Requirements: You must submit this assessment via the dedicated assignment drop box on Moodle on or before the due submission date. You MUST upload your report to Moodle in PDF format.
Please Note: ALL CARE must be taken when submitting this report onto Moodle. Draft submissions are not permitted. Multiple upload attempts are permitted up to the submission deadline. Therefore, it is imperative that the report uploaded onto the Moodle site, is the final version of that report.
Your report submission must be uploaded onto Moodle in .pdf file format.
A signed, accurately completed assignment coversheet must accompany your submission.
The coversheet must be uploaded to Moodle as a separate document to the assessment task.
You are required to use the Turnitin function on Moodle for this submission.
Once you have submitted your report to Moodle, you will be notified that your report was successfully submitted by the following icon.
Therefore, there is no need to email your lecturer or tutor to confirm your submission.
In summary, you are analysing the specific impacts, of a specific business issue, on a specific (one) industry.
Referencing and Citations:• A minimum of 15 relevant references (in total, across all three issues) must be cited.
Excellent PEST portfolios will exceed this minimum. All references sources cited,
must be read and thoroughly understood before being included in this report.
- Appropriate use of APA style for in text citations and bibliography (Refer to Monash University’s “Q Manual (2016)” available on the BEX5601 Moodle site, for guidelines.
- References from appropriate sources (i.e., not textbooks, but business journal articles, business magazine articles, online news portals are acceptable) as citations to support your analysis. Do not reference sources in your report that you have not read and fully understood.
- The minimum of 15 references used to support your analysis can be published from any period. The 15 references exist to support your analysis of the current business issue.
- You must ensure that references and citation demonstrate an appropriate mix of sources (e.g., industry publications, newspapers, business magazines, and other reputable and reliable news sources). Over-reliance on one reference source type, limits your analysis, and your grades.
- A list of the references used in your report MUST appear at the end of each issue being analysed within the report, i.e. do not put all your references at the end of the report.
Feedback: Feedback for this assessment will be provided via the Moodie site for this unit within three (2) weeks of submission. More information and guidance will be provided during workshops devoted to assessment and posted to the Moodle site.
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