The Marketing Tasks
The purpose of this assignment is to help students develop the ability to apply the knowledge of marketing to the real world. Hong Kong’s Tsui Wah Restaurant (http://www.tsuiwah.com/business/restaurant/company_introduction/) is the chosen case for this term. Tsui Wah Restaurant which was found in 1967 is one of the famous Cha Chaan Teng restaurant in Hong Kong.
Taking the role as a marketing manager of Tsui Wah Restaurant, you are asked to identify and suggest different strategies to extend the product/service life cycle of Tsui Wah Restaurant. These might include the ways to modify the product/service(s), to change the market(s) served or to reposition the product/service(s) in order to meet the changing needs and wants of the consumers and to differentiate from competitors.
Students are advised to collect relevant information from various sources (e.g., library, electronic data bases, Internet search engines, newspapers and magazines etc.) related to the given company and the suggested strategies. Each student is required to suggest at least two different strategies and provide supports for each strategy with the following considerations:
Whether there is sufficient demand for the product/service suggested in the strategy
Whether the strategy matches with the marketing objectives
Whether the company possesses the expertise and resources to implement the strategy Whether the product/service suggested can differentiate from competitors
Finally, each student will submit a written report of about 800 words (about two to three pages) to present their analysis, discussions and their recommendations. Please also note that the subject instructor will not read the contents that exceed the word limit.
It is noted that the Department will not tolerate any form of dishonest practice such as plagiarism, collusion or falsification of data. Whenever you are using the ideas and words of others, please make clear the sources of all your quotations and references. A reference list should be compiled at the end of your report for any materials that you have cited. If a student commits any form of dishonest practice, it is regarded as a case of cheating and may be brought to the Student Disciplinary Committee.
Remark: In order to complete the individual written assignment, students are required to search the relevant information from various sources about the company background information, market landscapes, competitors, customers and etc.
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