This reflective assessment is based on learning experiences you will gain as a result of live
simulations undertaken. There are two which you are required to reflect on. For the
simulations, you must place yourself in the shoes of the CEO managing the business. In the
first half of the semester you have learnt to analyse a situation and recommend a strategy.
The simulations will give you a unique opportunity to practice two other important skills of a
The ability to execute your strategy by deciding on and taking strategic actions.
The ability to reflect on your actions and their outcomes to recommend changes. The
difference between analysing a case and managing a company in a simulated
environment is that you will need to learn, adapt, and live with the consequences of
your strategic decisions.
How to do the simulation:
We will run the simulation twice.
During class in and in the week of the class you have an opportunity to practice with
Students who practice tend to perform much better as they have a better grasp
on what they need to do.
If you miss the practice period, you will only be able to play the real
After practice, the simulation will be reset and you will play again for your actual
Please note that you will only have ONE chance to play the real simulation
round. If you didn’t practice or made a mistake, you will just have to make do.
The reason is that the program simply does not allow individual student
simulations to be reset. Resetting it for one student means that it will wipe the
results of all students.
Be mindful that the real simulation is often based on a slightly different
scenario than the practice run. So make the necessary adjustments.
Make sure you follow steps 1-4 below for both simulation runs, but you will only
need to hand it in for the final simulation run.
1. Set your strategy and objectives before you play.
2. Execute your strategy through playing the simulation
• Keep track of how you are performing relative to your strategy and objectives.
• Adjust your actions where needed.
• Make notes of your strategy and objectives.
3. Reflect on your actions and performance. Analyse key actions and outcomes
4. Recommend what you could do better next time.
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