这个作业是写一篇Paper为软件销售公司指定新型的销售策略和提高盈利、扩展能力
CS 782 Assignment No. 4 ~ Leveraging M-Commerce and mobile strategies
您是一家正在考虑过渡并扩展到移动市场的组织的CIO。您是CIO的组织是一家向企业和消费者销售的零售组织。您可以定义它们所处的零售市场类型（即销售软件，销售传统零售产品，销售服务等）。该组织目前拥有电子商务和实体店。
该组织正承受着进入移动市场并简化其服务购买的压力。您被要求：
1.评估移动电子商务战略的哪些方面将对组织产生竞争优势。考虑下面的一些…
一个。这如何简化消费者体验？
b。这将如何使组织扩展到新市场？
C。这将如何使组织提高盈利能力？
2.评估移动性的哪些方面会影响或可能影响组织的现有IT基础架构和/或运营。考虑一下这将如何影响……
一个。业务工作流程（这如何改变与您的CRM，SCM，ERP和其他系统的交互？）
b。文化（这将如何改变组织的文化？）
C。管理结构（考虑如何管理此过渡…。如何更改组织？）
d。 …..（其他方面可能会影响这种过渡吗？）
作为此移动转型的一部分，该组织询问了如何改善其在线形象。考虑一下你…
1.通过部署移动策略来管理组织的在线声誉及其变化（或是否会变化）。
一个。您将如何使用广告和移动策略来改善与客户的沟通？
b。在基于移动审阅的环境中，您将如何改善管理？
C。 …..（您还需要管理其他哪些方面？）
用您自己的话语描述您将如何解决呈现给您的情况。做一些研究，找到与上述问题相似的组织，以及它们如何利用移动市场来提高竞争地位以及如何使用技术来管理其在线声誉。
可交付成果为您提供了针对所呈现情况的统一解决方案。您的解决方案主体至少应包含3个部分。
利用您的研究得出相似之处以支持您的主张。在您认为合理的范围内，对所有这些实例进行概括，并解释IT如何为过渡到移动市场做准备。您将需要进行广泛的阅读，以完善，论证和支持您的概括。如果愿意，可以对它们进行分类。
I remember a time where we had an organization come to our executive board meeting where I work. The organization was purchasing more equipment from us, and I was meeting with the CIO. The CIO was telling me a story about how they were moving to a new mobile strategy for their retail organization.
The organization spent about 2M purchasing new equipment to roll out the mobile e-commerce strategy. The organization rolled out the mobile e-commerce application and within 3 months began to run into scalability issues. The organization went back to their IT department and was told they would need to spend another 1M to purchase new hardware and about 3 months to get the equipment up and running. This was too much time and money for the CIO to spend.
The CIO needed another solution. He called Amazon and within 72 hours had the additional resources he needed to scale his new e-commerce application. A number of people in his IT department, who were against this move, quit, and the remaining helped to manage the relationship with Amazon.
This was a very good decision for the CIO, he met his financial, time, and scale goals for his business.
Your assignment should be between 6-8 pages of core content, single spaced or 1.5 spacde of 12-point type excluding appendices, title pages, etc. It should not exeed the maximum of 10 pages but we are far more concerned with the quality of your paper rather than the page length. Refer to Module 0 in how to format and write and executive level paper.
End with a list of references following the standard reference format, as described in References and Citations document.
Use the Ask Your Facilitator Discussion Board if you have any questions regarding the objectives of the assignment or how to approach the assignment.
Save your assignment as LastnameFirstname_assign4.doc and submit it in the Assignments section of the course.