Part 1 (3000-3500 words)
1. Title (no more than 20 words)
• Develop a title that is suitable to your proposal. The title needs to be consistent with the
proposed research methods and topic.
• Discuss your chosen’s topic relevance to a current issue/industry context.
• Briefly introduce the reader to key issues/topic
• Explain how your proposed research addresses one or more research gaps.
3. Research question
• State your research question (you must refine the scope of your research).
4. Literature Review (Please use meaningful headings/sub-headings)
• Describe the background of the research. Why is your topic relevant to business
• Describe the purpose of your critical literature review. What business issue does your
literature review seek to better understand or solve? What is your overall research question?
• Describe the methods you used for finding the literature. This includes details about your
article selection process such as the databases you have used, search terms, as well as your
• Topic development
• Identify and use suitable headings and sub-headings.
• Organize the information that you have found about your chosen topic. What were the key
themes that have emerged from existing literature?
• Discuss and objectively critique the existing knowledge in your chosen topic area. What
have existing scholars in the area found? Are they inconsistencies or disagreements between
• You should include key theories relevant to your topic, and how have various scholars in
the area applied/used them.
• Identify the research gaps. What has existing research not explored, or adequately addressed
5. Research objectives
• State your research objectives (they should be linked to your research gaps).
6. Development of research model and hypotheses/propositions
• Describe and justify the relationships between the different variables/constructs that need to
be examined to solve the research problem.
• Develop adequate research hypotheses or propositions (minimum 4 hypotheses for each
• Illustrate your hypotheses or propositions in a research model.
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